Give influencers creative freedom to create their content as they see fit.Ensure that the influencer aligns with your brand’s mission, values, and style.Prioritize high engagement over the number of followers.Look for influencers whose followers trust them, and who can produce authentic content. In order to make a positive impression on followers, you need to find the right influencer for your brand. But any old influencer won’t do the trick here. Followers see your brand through the eyes of the influencer. When you collaborate with influencers, you leverage the trust that the audience has in them. With the amount of advertising thrown at us daily, it’s not surprising that consumers have become a bit weary of the content produced by brands. Research shows that 61% of consumers are likely to trust recommendations from friends, family or influencers, while only 38% are likely to trust brands. But why should you bother with influencer codes, instead of just offering discounts on your own website or social media accounts? Well, the simple answer is that consumers trust influencers more than brands. If you have an e-commerce, sell through Etsy or another dedicated marketplace, or sell your products online, you’ve probably used or will use discount codes at some point. Maybe I don’t end up buying anything, but I leave the site with the brand’s name in my head and an idea of the products they offer.īut why use influencers to promote your discounts? How do you set up, promote and track influencer codes? Let’s break it all down. I myself have definitely visited brand websites while browsing Instagram just to check out the deal. Honestly, who doesn’t love a deal? Discounts can convince an unsure shopper of their purchase.Īnd even when a coupon doesn’t lead to a sale, it can achieve branding. In the United States, a survey showed that 88% of consumers used coupons while shopping in 2020. This tactic can help incentivize sales on Instagram or at least get coupon-happy users on your site to browse your products.
#Loopy case influencer code code#
Influencer codes work like this: find Instagram influencers, create a specific discount code for each, and have them share it with their followers.
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